Camel Classic Foldout
- John Fletcher
- Aug 23, 2019
- 1 min read
Updated: Jun 11, 2020

Camel is using direct mail to drive website traffic. The mobile coupon program gives customers weekly discounts. Brand loyalty is a big thing for cigarettes, so each direct mail piece is extremely details and well designed. This piece features soft touch coating, spot gloss uv coating, die-cut sleeve with foldout, and ghost embossing.
Basic SpecMailerEnvelopePaper80 lb. Matte CoverInk6cUV/6cUV + Soft Touch Aqueous + Spot UV Gloss CoatingSizeFlat: 21.125 x 7.5 | Final: 7 x 58 x 5.625ProcessConvert Envelope; Die Cut and Strip Mailer; Fold and Glue; Insert, Seal, Sort, Tray, Mail
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