Camel is using direct mail to drive website traffic. The mobile coupon program gives customers weekly discounts. Brand loyalty is a big thing for cigarettes, so each direct mail piece is extremely details and well designed. This piece features soft touch coating, spot gloss uv coating, die-cut sleeve with foldout, and ghost embossing.
|Paper||80 lb. Matte Cover|
|Ink||6cUV/6cUV + Soft Touch Aqueous + Spot UV Gloss Coating|
|Size||Flat: 21.125 x 7.5 | Final: 7 x 5||8 x 5.625|
|Process||Convert Envelope; Die Cut and Strip Mailer; Fold and Glue; Insert, Seal, Sort, Tray, Mail|