Camel Classic Foldout

Camel is using direct mail to drive website traffic. The mobile coupon program gives customers weekly discounts. Brand loyalty is a big thing for cigarettes, so each direct mail piece is extremely details and well designed. This piece features soft touch coating, spot gloss uv coating, die-cut sleeve with foldout, and ghost embossing.

Basic Spec

Mailer Envelope
Paper 80 lb. Matte Cover
Ink 6cUV/6cUV + Soft Touch Aqueous + Spot UV Gloss Coating
Size Flat: 21.125 x 7.5 | Final: 7 x 5 8 x 5.625
Process Convert Envelope; Die Cut and Strip Mailer; Fold and Glue; Insert, Seal, Sort, Tray, Mail

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