DuPont purchased Pioneer Hi-Bred Technologies in 1999. It was one of their largest acquisitions at that time. Pioneer’s goal is to increase farmers’ productivity and profitability around the world by producing high-yield crop seed, fertilizers, insecticides, and analytic software. The encirca software helps measure yields and track data in real-time. This mailer included a web key that fits into the USB port but is not a USB drive. The web key directs the user to a landing page/website about the product or service. DuPont incentivized prospective customers to use the web key to enter a sweepstakes to win a drone with a software package.
|Paper||10 pt C2S Cover|
|Ink||4c/4c + Uv Coating|
|Size||8.5 x 5.5|
|Process||Die Cut; Strip; Hand Glue; Insert into postal approve polybag; Affix Label; Sort; Tray; Mail|