Marlboro has been pioneering loyalty programs for decades. I love these contests because the prizes are always legit. In the Spring of 2017, they launched this contest to promote their top shelf methanol tobacco blends. I was a fan of the Smooths. This sweepstakes resulted in 118,560 prizes worth $1.8 million. The top prize was a $10,000 travel certificate. After a trip like that I think you’d be a pretty loyal customer.
|Paper||100 lb. Gloss Cover||80 lb. Gloss Cover||80 lb. Gloss Cover|
|Ink||3c/3c + Spot UV Gloss Coating||5c/5c + Strikethrough Matte UV Varnish + Gloss UV Coating||5c/5c + Spot Gloss UV Coating|
|Size||Flat: 14.125 x 10.125 | Final: 8.125 x 5.375||Flat: 16.375 x 5 | Final: 7.8125 x 5||Flat: 7.8125 x 8.9375 | Final: 7.8125 x 4.5|
|Process||Die Cut, Strip Mailer; Cut, Score, Fold Brochure; Perforate, Trim to Size, Fold Coupons; Hand Insert and Glue Shut; Inkjet, Sort, Tray, Mail|