Marlboro 72s are the shortest cigarette in the Marlboro brand lineup. The shorter length creates a more flavorful experience with a harsher draw. Brilliantly marketed as a premium cigarette, it has less tobacco but sells at a higher price point. This mailer announces the expansion of 72s as a nationwide product line.
|Paper||110 Gloss Cover with foil lamination 1 side|
|Ink||PMS Green + K + Spot Soft Touch Aqueous + Spot UV Gloss Coating|
|Size||4.25 x 14.375 | Final: 4.25 x 5.75|
|Process||Die Cut; Strip; Fold; Insert; Inkjet and affix mailing label, Sort, Tray, Mail|