Camel invites their followers to register online and create their own DJ mix. The best sounds win prizes. Inside the mailer are perforated coupons with discounts for packs and cartons of cigarettes. Interesting that the main focus of this piece is not the product they are selling; it elicits the experience of an EDM festival. Camel builds interactive experiences around things their customers enjoy – not related to smoking. Smoking is just part of that experience.
|Paper||80 lb. Silk Cover||100 lb. Silk Cover|
|Size||Flat: 12.6875 x 12.125 Final: 10.625 x 6.125||Flat: 10.875 x 9.625 Final: 5.4375 x 9.625||Flat: 20 x 7.625 Final: 10 x 5.875|
|Ink||4c/4c + Soft Touch Aqueous Coating||4c/4c + Overall Satin Aqueous Coating||K/4c + Overall Satin Aqueous Coating|
|Process||Convert Envelopes; Cut, Score, Fold Brochure; Die Cut, Strip, Form Sleeve; Insert Brochure into Sleeve and then into Envelope; Fugitive Glue Shut, Inkjet Address, Sort, Tray, Mail|