Camel allows customers to request printed coupons 1x month. Obviously the cost to print and mail coupons is very high (especially with die cutting, uv printing, custom envelopes, etc.) RJ Renolds wants to push out coupons via mobile app to save money and be able to tracking user data. This direct mail piece entices customers to sign up because they can receive weekly coupons, instead of monthly. Camel mailer features soft touch coating, UV varnishes and coatings, custom die cut mailer and envelope.
|Paper||80 lb. Gloss Text||80 lb. Gloss Cover|
|Ink||4cUV + 3 PMS / 1 PMS + Soft Touch Aqueous Coating + Spot UV Gloss Varnish||4cUV + 3 PMS / 1 PMS + Soft Touch Aqueous Coating + Spot UV Gloss Coating|
|Size||7.75 x 5.875||Flat: 15.875 x 5.5 | Final: 6.3125 x 5.5|
|Process||Convert Envelope, Die Cut, Strip, Fold, Insert, Seal, Sort, Tray, Mail|