This direct mail piece is all about reward and retention marketing. Marlboro invests millions and millions into their reward systems. Once you’re in their database they track every time you buy cigarettes, what brands you like, how often you buy and more. One way they get you to give up your personal info is offering pretty cool rewards. This isn’t like the dumb faux Yeti that your company gives away at tradeshows. I’m talking about Beats headphones, drones, Roku’s, and excursions around the world.
|Paper||130 lb. Gloss Cover||100 lb. Gloss Cover||100 lb. Gloss Text|
|Ink||4c UV/ 4c UV + Spot Marlboro Red PMS + Soft Touch Aqueous + Spot UV Gloss Varnish|
|Size||16.5 x 5.8125 |
8.25 x 5.8125
|18.375 x 3 | 8.25 x 3||6 x 9|
|Process||Die Cut, Strip, Convert Envelope, Tip on Glue Coupons, Gatefold, Glue and Place Belly Band, Insert, Seal, Inkjet Address, Sort, Tray, Mail|