Does your favorite car brand try to impress you? Lincoln’s marketing creates a unique experience of high quality, attention to detail and innovative technology; a foretaste of the new automobile. Whether you’re in the market to buy a car or not, this marketing piece impresses the Lincoln brand in your mind. Introducing the 2018 Lincoln Navigator with a custom die-cut, continuous flipper brochure that was mailed in a branded stay-flat. The last spread of the brochure contains an NFC chip for andriod phones and a QR code for iphones, which brings up a video commercial. The pictures don’t do this one justice. You have to watch the video.
For iPhone users: Take a picture of the QR code below, and your iPhone will automatically pull up the video commercial on youtube.
|Paper||130 lb. Silk Cover||130 lb. Silk Cover|
|Ink||4cUV/4cUV + PMS Gray + Dull Varnish||PMS Black + PMS Grey + OA Satin Aqueous|
|Size||6.875 x 11||8.125 x 11.1875|
|Process||Die Cut; Strip; Hand Glue; Insert Brochure Into Envelope; Seal; Inkjet Image Address; Sort, Tray, Mail|