As part of the Power of Paper (POP) campaign, Sappi created a custom die cut envelope and slide out mailer. This mailer announces a new online resource for marketers www.sappipops.com. It’s filled with studies/statics on the sense of touch, direct mail best practices and more. The slide out mailer has a small semicircle thumb cut out with an arrow showing what direction to pull. The pull out panel stops/locks so that the entire piece remains one. Then a roll out panel opens to a final spread that features raised UV coating and details on the new resource.
|Paper||100 lb. McCoy Silk Cover|
|Ink||4c/4c + PMS Blue + PMS Red + Satin and Gloss Uv Varnish + Raised Gloss UV Coating|
|Size||Flat: 24 x 7 | Final: 9 x 7|
|Process||Die Cut; Strip; Fold; Hand Glue; Insert into Envelop; Inkjet; Sort, Tray, Mail|