Citi Bank Mailer: Double Parallel Fold
Citi and American Airlines credit card AAdvantage Gold Mastercard has the typical mileage reward program, as well as a 0% balance transfer for 14 months. This travel credit card is targeting young people with debt – aka college graduates. Citi utilized a direct mail brochure featuring a double parallel fold with a glued card. The interior tip glued card at first glance looks like a die cut. Front cover has imagery of a young couple hiking in Washington state, and the interior shot expands the scenic landscape. Everyone is trying to figure out how to stand out in the voluminous credit card solicitations. This one is a good attempt.
|Paper||100 lb Gloss Cover|
|ink||4c/4c + Spot UV Coating|
|Size||Flat: 19.6875 x 9.5 | Final: 9.5 x 5.5625|
|Process||Cut, Score, Fold, Tip Glue Card, Glue Shut, Sort, Tray, Mail|