The American Academy of Dermatology (AAD) has been featured on this blog several times: Skin Cancer PSA Teen Girls Campaign 1 and Skin Cancer PSA Male Golfers Campign 2. They provide a robust program and resources to their membership including: media toolkits, apps, scholarships and grants, volunteer opportunities, practice management tools, education, training events, advocacy and national data products. If you’re a dermatologist, you’ll want to join this group.
In advance of their annual conference, AAD mailed out this unique direct mail piece featuring a demo of their data platform. The platform collects information from practices across the country so you can compare patients real time. The front opens with a zipper pull tab that has very fine microperfs to prevent tearing. Top and bottom panels fold out to a spread that folds out to the left. It is printed with a premium UV strikethrough effect. I’ve never attended their effects but the quality of the marketing gives me a grandiose picture. Great job AAD!
|Paper||120 lb. Endurance Gloss Cover|
|Ink||4cUV/4cUV + Strikethrough Matte UV Varnish + Overall Gloss UV Coating|
|Size||Flat: 18.0625 x 17.17.9375 | Final: 9 x 6|
|Process||Die Cut; Glue; Fold; Inkjet, Sort, Tray, Mail|