Sprint is making some moves in the cellular phone industry. They are closing in on a merger with T-mobile, and they are ramping up marketing efforts. Combining the 3rd and 4th largest cell phone carriers is going to threaten Verizon and AT&T.
This direct mail piece is the 3rd in the Mobility-as-a-Service (MaaS) campaign. All three pieces are unique in the manufacturing but similar in the message and colors. This die cut mailer features embossed front panel with a four panel inside spread. The forth panel is die cut in the shape of the number 1. 1 stands for one solution, one set price, one support team, one flex service plan. In terms of printing, we’re looking at spot gloss UV coating over a soft touch aqueous coating.
|Paper||100 lb. Matte Cover|
|Ink||4c/4c + Soft Touch Aqueous + Spot Gloss UV Coating|
|Size||Flat: 24.375 x 9.5 | Final: 6.5 x 9.5|
|Process||Emboss; Die Cut; Fold; Spot Glue; Sort, Tray, Mail|