Sprint Die Cut Mailer 3

Sprint is making some moves in the cellular phone industry. They are closing in on a merger with T-mobile, and they are ramping up marketing efforts. Combining the 3rd and 4th largest cell phone carriers is going to threaten Verizon and AT&T.

This direct mail piece is the 3rd in the Mobility-as-a-Service (MaaS) campaign. All three pieces are unique in the manufacturing but similar in the message and colors. This die cut mailer features embossed front panel with a four panel inside spread. The forth panel is die cut in the shape of the number 1. 1 stands for one solution, one set price, one support team, one flex service plan. In terms of printing, we’re looking at spot gloss UV coating over a soft touch aqueous coating.

Basic Specs:

Paper 100 lb. Matte Cover
Ink 4c/4c + Soft Touch Aqueous + Spot Gloss UV Coating
Size Flat: 24.375 x 9.5 | Final: 6.5 x 9.5
Process Emboss; Die Cut; Fold; Spot Glue; Sort, Tray, Mail

Blog1 Sprint MaaS Drop3

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