Shire is a $46 billion biopharmaceutical company that specializes in engineering and producing drugs for rare diseases. Their medication helps people suffering from hereditary diseases, bleeding disorders, eye diseases and more. In 2011, the FDA approved the use of FIRAZYR® for treating Hereditary Angioedema (HAE). After a few years of circulation, Shire launched a new brand campaign for the drug.
This welcome kit is intricately planned and assembled with over 15 items inserted into a custom box. Each piece features a soft touch and spot UV gloss coating. Inside the kit there are 2 oblong, stitched brochures; one features die cut tabbed pages and a vertical pocket, and the other has a horizontal pocket with a mini brochure that pulls out.
|Box||Folders / Brochures|
|Paper||16 pt. Matte C2S Cover||120 lb. Sterling Premium Silk Cover|
|Ink||4cUV/4cUV + Soft Touch Lamination||4cUV/4cUV + Soft Touch Aqueous+ Spot UV Gloss Coating|
|Size||8.5 x 6.5 x 1.75||Folder: Flat- 29 x 15 | Spread- 25.375 x 6.5 | Final- 9 x 7
Brochures: Flat- 16 x 6 | Final- 8 x 6
|Process||Die Cut, Strip, Insert Magnets for Flap, Hand Glue and Assemble Box; Die Cut, Strip, Hand Glue Folder and Brochures; Stitch Brochures; Insert Syringe Carrying Case, Alcohol Wipes, Band-aids and Needle Caps in Box; Insert 2 Brochures, 2 Folded Drug Fact Sheets, 2 Cards, 1 Magnet, 1 Business Card and 1 Folded Reply Card into Folder; Insert Folder into box; Drop Ship|