The American Academy of Dermatology is one of the loudest voices raising awareness for skin cancer prevention. Radio continues to be a great way to share Public Service Announcements, so AAD has launched multiple campaigns to Public Service Directors at radio stations across the country. This campaign is geared towards men who like to golf.
By using the same die line, AAD saves anywhere from $500 to $1,000. The campaign has a similar look and feel, which builds brand consistency with the radio stations. People associate value with direct marketing that is intentional, specific, well thought out and produced. If I received this high quality mailer, I would expect the radio ad spot included on the CD would be high quality too. I bet it’s rewarding when your ROI is saving lives.
|Paper||12 pt. Tango C1S Cover||70 lb. Gloss Text||100 lb. Uncoated Cover|
|Ink||4c/0c + Gloss Lamination||4c/4c||4c/1c|
|Size||Flat: 16.9375 x 13.25 | Final: 6.625 x 8.5||Flat: 9.5 x 7.25 | 4.75 x 7.25||5.5 x 4.25|
|Process||Laminate Mailer; Die Cut and Glue Mailer; Trim and Fold Brochure; Cut to Size Card; Insert Brochure, Card and CD into Mailer; Wafer Seal, Sort, Tray and Mail|