AAD Die Cut Mailer 2

The American Academy of Dermatology is one of the loudest voices raising awareness for skin cancer prevention. Radio continues to be a great way to share Public Service Announcements, so AAD has launched multiple campaigns to Public Service Directors at radio stations across the country. This campaign is geared towards men who like to golf.

By using the same die line, AAD saves anywhere from $500 to $1,000. The campaign has a similar look and feel, which builds brand consistency with the radio stations. People associate value with direct marketing that is intentional, specific, well thought out and produced. If I received this high quality mailer, I would expect the radio ad spot included on the CD would be high quality too. I bet it’s rewarding when your ROI is saving lives.

Basic Specs:

Mailer Brochure Reply Card
Paper 12 pt. Tango C1S Cover 70 lb. Gloss Text 100 lb. Uncoated Cover
Ink 4c/0c + Gloss Lamination 4c/4c 4c/1c
Size Flat: 16.9375 x 13.25 | Final: 6.625 x 8.5 Flat: 9.5 x 7.25 | 4.75 x 7.25 5.5 x 4.25
Process Laminate Mailer; Die Cut and Glue Mailer; Trim and Fold Brochure; Cut to Size Card; Insert Brochure, Card and CD into Mailer; Wafer Seal, Sort, Tray and Mail

Blog1 AAD Skin Cancer Spot 2

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