The American Academy of Dermatology is the largest professional organization of dermatologists in the US with over 19,000 members. Member benefits include tools and education to grow and manage their practice, networking, news, education, research, fundraising, scholarships, grants and more. AAD is raising awareness on the damage sun tanning can do to your skin.
This campaign was sent to Public Service Directors at radio stations across the US. Inside the custom die cut mailer, there is a brochure, BRM card and CD. The artwork is cute and feminine with a pink and orange triangular pattern. Everything is served up nicely for the director to copy the radio spot over and start running this important Public Service Announcement. In attempts to quantify the success of the ad, the response card has questions for number of times aired and how many weeks aired. Great cause and high quality campaign.
|Paper||12 pt. Tango C1S Cover||70 lb. Gloss Text||100 lb. Uncoated Cover|
|Ink||4c/0c + Gloss Lamination||4c/4c||4c/1c|
|Size||Flat: 16.9375 x 13.25 | Final: 6.625 x 8.5||Flat: 9.5 x 7.25 | 4.75 x 7.25||5.5 x 4.25|
|Process||Laminate Mailer; Die Cut and Glue Mailer; Trim and Fold Brochure; Cut to Size Card; Insert Brochure, Card and CD into Mailer; Wafer Seal, Sort, Tray and Mail|