In 2015, Ralph Lauren introduced a drawstring bag into the Ricky Collection. The Ricky Collection includes various bags for women that feature the signature Ricky push lock. These bags range from $1,750 to $18,500, which is why Ralph Lauren’s estimated net worth is pushing $8 Billion. The utmost attention to detail on marketing literature is required to ensure this legendary brand maintains its value.
This brochure features a stunning embossed cover that mimics a luxurious alligator skin. Gold foil stamping marks the front and back covers with the iconic brand name. Interior pages are printed on a premium uncoated stock giving it a warm, soft feel. The pictures say it all so there really isn’t a need for copy. Every detail is controlled – notice the edges of the pages are colored gold to match the gold foil and the staples are black to blend in with the dark alligator skin.
|Paper||Cover: 130 lb. Gloss Cover Mounted to 110 lb. Uncoated Text |
Body: 110 lb. Uncoated Text
|Ink||Cover: Gold Foil Stamp | Body: 4c/4c + PMS Metallic Gold|
|Size||Flat: 12.375 x 8.25 | Final: 6.1875 x 8.25|
|Process||Emboss; Foil Stamp; Die Cut and Strip; Mount Cover Pages; Stitch with Black Wire|