Expedia offers 3 levels of travel rewards: blue, silver and gold. In order to be a +silver member you have to book 7 nights or spend $5,000. The +silver benefits include exclusive access to VIP hotels, priority customer care and 10% bonus points. I want to stay at the Arnold Palmer’s Bay Hill Club & Lodge!
Good imagery has to be the most important part of travel marketing. It helps you imagine yourself at the location. The envelope front cover is printed full color, full bleed, with a photo of a young couple on the beach. Utilizing the front of an envelope gives you a lot more real estate and the back flap can be used for the address and indicia. The brochure inside features the same young couple in Paris during the fall/winter. This helps the recipient imagine themselves on multiple trips to different places. The “+” theme is throughout the brochure because as a +silver member you’re getting more. The brochure front cover has a die cut + symbol. Silver Metallic ink is used on each page to highlight the + symbols and headlines. On the first page you see a tipped on card that validates your membership.
|Paper||Cover: 100 lb. Gloss Cover | Body: 80 lb. Gloss Text||80 lb. Gloss Text||30 MIL Clear Gloss PVC|
|Ink||4c/4c + PMS Metallic Silver||4c/4c + PMS Metallic Silver + Opaque White|
|Size||Flat: 17 x 5.5 | Final: 8.5 x 5.5 Oblong||3.5 x 2.125|
|Process||Die Cut and Convert Envelope; Die Cut and Strip Cover; Die Cut Cards; Cut to Size Body; Fold; Tip on Card; Stitch; Trim to Final Size; Insert into Converted Envelope; Sort, Seal, Tray, Mail|