Starbucks is the intersection of so many different aspects of life. Even if you don’t drink coffee, you go to starbucks for one reason or another. Envision3 wanted to showcase the impact of a receiving a personalized, branded box with a little gift inside. They sent these to marketing decision-makers around the Chicago-land area. Several companies responded wanting to create their own coffee mailer box. Below is a sample of a box produced by Miku Kinnear at Association Management Center.
This box has your name printed on the coffee cup – just like a barista would write your name. It opens to a black e-flute corrugated board interior, which reminds you of premium dark roast coffee and espresso. A personalized, z-fold brochure bounces out with your name, company name and other variable data printed throughout. Conveniently, on the backside, each box has the salespersons photo and contact info, which is better than shoving in a business card. Oh I almost forgot, there’s a $15 starbucks gift card…
|Paper||100 lb. Gloss Text Mounted to Black E-Flute||14 pt. Gloss C2S Cover|
|Ink||4c/4c + Gloss Lamination||4c/4c|
|Size||Flat: 11.5 x 17.5 | Final: 4.125 x 5.625 x 1.375||Flat: 14.5 x 3.875 | Final: 4.875 x 3.875|
|Process||Laminate; Mount; Die Cut; Strip; Assemble Box; Insert Tray; Wafer Seal; Sort; Mail||Cut; Score; Fold; Glue Dots; Affix to Lid|