When your incentive program includes a 1 week, all expenses paid, vacation to Buenos Aires, Argentina, the program really has to build the hype. Du Pont sent this program to 1,000 top sales performers in their Crop Protection Industry. International agricultural fertilizer sales gotta be a big money maker to warrant this type of trip.
It takes 2 to tango, so in similar fashion this brochure has 2 parts. The outer sleeve is printed on a matching uncoated stock with a thumb notch showing the brochure inside. The brochure cover is die cut around the dancers and embossed on the words “Buenos Aires.” This is an elegant brochure with vibrant colors that contrast the timeless, black and white photography. It captures the latin spirit and the classic Argentine mystique.
|Paper||80 lb. Cougar Cover||Cover: 100 lb. Cougar Cover | Body: 100 lb. Cougar Text|
|Size||Flat: 10.75 x 15.5 Final Size: 10.75 x 7.25||Flat Size: 27.5 x 7 | Final Size: 10.5 x 7|
|Process||Die Cut, Strip, Glue Sleeve; Emboss, Die Cut, Strip Covers; Trim to Size Body; Stitch; Hand Insert into Sleeve|