Their job is a difficult one: to convince marketers that print is not dying. Sappi does a good job at reminding us that receiving something in the mail can still inspire and capture our attention more than email or a banner ad. Here’s how they do it…
Premium paper + silk varnish + soft touch coating + raised UV + die cut + cross fold = a keeper. I keep most of the mail sappi sends me but this piece stands out from the rest. One thing to note: You still need good copy, graphics and creative direction to deliver an awesome piece marketing piece. Sappi does that well too.
|Paper||100 lb. McCoy Silk Cover|
|Ink||4c/4c + PMS + Spot Silk Varnish + Spot Soft-Touch Aqueous Coating + Spot Raised UV Coating|
|Size||9 x 7 opens up to 24.5 x 27|