Everyone knows that smoking leads to cancer, so how do you market these death sticks? Marlboro chooses high-end, interactive mail with promotions and coupons. The Marlboro Menthol PMS green triggers your brain to start craving nicotine even before you know it’s from Marlboro (at least they hope so).
We’ve got a solid green envelope with a special offer inside. The bi-panel brochure is within a die cut sleeve that has a thumb tab for you to pull out. It doesn’t pull all the way out as it catches on the inside. Perforated coupons bounce out as you open the second panel. This dramatic mailer is printed using Gloss UV coating and strikethrough UV matte varnish.
|Paper||100 lb. Gloss Text||80 lb Gloss Cover||100 lb. Gloss Text|
|Ink||PMS + Black/0||6c/6c (4c UV + PMS + Strikethrough UV Matte Varnish) + Overall Gloss UV Coating||6c/6c (4c UV + PMS + Strikethrough UV Matte Varnish) + Overall Gloss UV Coating|
|Size||8.75 x 6.25||~ 24 x 10 down to 8 x 6||4 x 9.625|